Internal communication is one of the biggest challenges facing modern businesses. Studies show that employees spend an average of 2.5 hours per day reading emails — and most important announcements get buried in overflowing inboxes. Digital signage offers a better way.
The Email Problem
When every update goes through email, critical messages compete with meeting invites, project threads, and promotional newsletters. The result? Important announcements about policy changes, safety updates, or company events get missed entirely.
Digital signage solves this by placing information where people naturally look — on screens in common areas, hallways, and break rooms. The content is impossible to miss because it's always visible.
Why Digital Signage Works
- Passive consumption: Employees don't need to actively check anything. Information appears on screens they walk past every day.
- Visual impact: A full-screen announcement on a 55-inch display is far more impactful than a text email.
- Real-time updates: Push urgent notices instantly. No waiting for people to check their inbox.
- Multi-location reach: With remote management, update screens at every office from one phone.
Types of Internal Communication for Digital Signage
Urgent notices: Fire drills, security alerts, weather warnings, and emergency protocols. Push them to every screen instantly with Loco's remote management.
HR updates: Open enrollment deadlines, new benefits, holiday schedules, and dress code reminders. Display these in break rooms and cafeterias where employees gather.
Leadership messages: Quarterly results, CEO updates, and strategic direction announcements. A video message from leadership displayed on lobby screens feels more personal than a company-wide email.
Operational updates: Server maintenance windows, office temperature controls, parking lot closures, and facility changes. These time-sensitive updates belong on digital screens, not email threads.
Setting Up with Loco
Getting started takes less than 10 minutes:
- Install the Loco TV Player on your office TVs.
- Download the controller app on your phone.
- Pair each TV by scanning its QR code — remotely or via local WiFi.
- Design your announcements in Canva, PowerPoint, or any design tool.
- Push content to screens in seconds.
Measuring Impact
Track the effectiveness of your digital signage by monitoring:
- Reduction in "I didn't know about that" complaints
- Attendance at company events (promoted via signage vs. email)
- Employee awareness of policy changes (survey before and after)
Ready to transform how your organization communicates? Try Loco Digital Signage free and see the difference screens make.