A hotel welcome screen is your digital first impression. When guests walk into the lobby and see a personalized greeting on a sleek display, it immediately elevates their perception of your property. Here's how to get welcome screens right.
Why Welcome Screens Matter
First impressions are formed within 7 seconds. A lobby with a bright, personalized welcome display signals professionalism, attention to detail, and modern hospitality. It tells guests: "We were expecting you, and we're glad you're here."
Design Principles
- Keep it clean: A welcome screen should be elegant and uncluttered. Guest name, hotel logo, and a warm greeting — that's all you need.
- Use your brand colors: The display should feel like a natural extension of your hotel's aesthetic.
- High-quality imagery: Use professional photos of your property, local landmarks, or seasonal imagery as backgrounds.
- Readable typography: Use large, serif or sans-serif fonts that are readable from across the lobby.
Types of Welcome Screens
Individual guest welcome: "Welcome, Mr. and Mrs. Johnson — We hope you enjoy your stay." Best for boutique hotels and VIP arrivals.
Group/event welcome: "Welcome, Acme Corp Annual Conference 2026" with the company logo. Essential for hotels hosting corporate events and weddings.
General welcome: A rotating display with hotel amenities, check-in times, WiFi password, and local weather. Suitable for larger hotels with high guest turnover.
How to Create Welcome Screens with Loco
- Use the Welcome Guest feature: Loco's built-in Welcome Guest feature lets front desk staff enter a guest name on their phone and push a welcome screen to the lobby TV instantly.
- Custom designs: For events and VIP arrivals, design a custom welcome slide in Canva with the guest's name, event logo, or group photo. Push it to the lobby screen from your phone.
- Automated rotation: Set up a playlist that rotates between welcome messages, hotel amenities, and local attraction information throughout the day.
Placement Best Practices
- Main lobby: The primary welcome screen should be visible immediately upon entering the hotel.
- Behind the front desk: A secondary display showing hotel branding and current promotions.
- Elevator lobbies: Display floor-specific information and amenity locations on each floor.
- Conference area entrance: Dedicated screens showing event schedules and room assignments.
Remote Management for Hotel Chains
Hotel chains can use Loco's remote management to maintain brand-consistent welcome screens across all properties. The corporate office pushes brand templates, and individual property managers customize guest names and local content from their phones.
Elevate your guest experience with digital welcome screens. Get started with Loco — it's free to try.